Parrot Chocolatiers parrot

Putting the squawk in squawklet

Join our Squawk! At Parrot Chocolatiers, we are committed to producing high quality chocolate, containing the richest flavour.We use 100% fair trade cocoa. We are dedicated to spreading awareness about the working and living conditions in developing countries that harvest cocoa.

Competitors

Brands

Lindt and Nestle

Strengths

Lindt has been around since 1845 so they have a lot of dedicated consumers. They have multiple stores across Canada alone. Their net income is 381 million CHF (2015) and Nestle is 9 billion CHF so they both have a strong hold in the indusrty. Both available in grocery stores.

Weaknesses

Many people would feel that since they are massive companies it feels mass porduced and feels like lesser quality.

Logo Inspiration

How the logo shows what the company is about

The logo will show the companies colours and show what they are about being their masscot and logo.

Why the logo is effective for the brand

It is effective because it shows the companies brand in an easy to read way while showing their logo and masscot.

How the branding/logo makes us stand out

It will make the brand stand out as they see the lovable parrot with the bright companies colours. People will be drawn to the parrot and will read what it means.